Exactly. Every price rise people say 'lets all stop buying and make them smartten up'. That's not going to work. And, if you love the game, you wouldn't really want to see gw go out of business....so....yeah.
I love the game, but hate the damn company. So I'm buying almost exclusively from 3rd party retailers, 2nd hand sellers or ebay. I was quite happy around 5 years ago paying around £15-£18 for 24 models, and about £5 per single metal model on foot. Now I'm getting (old
, which is fine 'cos theres not that many of the latest models that I like) metal models off ebay for less than £4.
I think when single model LoTR blisters (i.e. on foot) hit £10; 12 figure plastic boxes become £15 (£1.20 each) that'll be it for me completely. I will not pay more ever increasing prices for ever decreasing quality (finecast, scale issues etc). And I know I have said this in the past etc, that I would quit GW. Well, really, I am actually in the process of quitting. I've spent less than £20 over the last year on LoTR direct from GW; and ~£20 for ~14 models off ebay and second hand sales. I havn't bought anything direct from GW for 40K in over a year (I spent £5 on a second hand drop pod).
Years ago I was quite happily spending at least £50 a year on LoTR at GW. Nowadays if I still spent the same amount per year, I would likely get less than half the models.
Contrast that to the Anglo Saxon army I bought last december, over 90 models for £60. And that was including 10 metals (which usually go for about £3.50 each from the range I bought them from).
So, for me at least, GW doubling, tripling, quadrupling their prices over the decade that I've been in the hobby has actually decreased their profits from me, not increased them or even kept them even.